الخميس، 16 أبريل 2009
الثلاثاء، 14 أبريل 2009
Google AdSense Allows Feed Ad Review
The feature is called the Ad Review Center. Users can approve or disapprove of ads before they go into the feeds.
To do so, login to your AdSense account. Then look for the Ad Review Center in the 'Competitive Ad Filter' section under the 'AdSense Setup' tab. Choose the Client-ID starting with ca-feed-pub.
You'll have to put your ads on hold for 24 hours before you can filter through them. During that time, no ads will be served to your feeds, but afterwards you can go through the ad approval process.
Posted by Nathania Johnson at 10:57 AM | Permalink | Comments (0) | TrackBack
Google AdSense Offers Expandable, Rich Media Ads
Google AdSense is introducing expandable ads to their ad offering. Expandable ads are ones that increase when an action is taken. With some networks, ads increase in size when a user mouses over or scrolls a page. But AdSense's expandable ads will increase only when clicked on.
The AdSense expandable ads will only increase up to double the width or height of the original display. Users can click to close the ad at any time. The ads can include rich media such as video and images.
Advertisers will pay based on a cost-per-click (CPC) or cost-per-impression (CPM) basis. CPC ads will only cost the advertiser when users click through to the landing page.
Related Reading: Google Unveils Adsense for Mobile Search Google Now Offers AdSense for Feeds Google AdSense Video Units Add 3 Languages, 4 Countries
Google's Adsense for Search Integrates Custom Search
Site Search: Choosing this option will keep users on your site only.
Improved indexing of your pages: Google hopes its recent indexing updates will prove to benefit your Site Search users by providing better Adsense for Search results.
Vertical search: You can allow your users to search outside your site, but still set some boundaries. Examples include forums, blogs, or a network of sites.
Tuning search results and ads with keywords:Control search results by setting a context. If your site is about cats, then enter "cats" and "cat food" as keywords and when someone searches for bowl, then results for cat food bowl will come up instead of other types of bowls or the sport of bowling.
Selecting ad location: Choose where ads will be placed in relation to the the search results on your site.
Quick and easy updates: You can now use the ad management feature in Adsense to control the settings for your custom search engine ads
الأحد، 12 أبريل 2009
Creating Your Website for AdSense
The more content you have, the better chance you have getting accepted into the program. Also, the more content, the greater the earning potential. AdSense is nothing but a numbers game. If you want to make a lot of money, prepare to write a lot of content.
Now let's talk about building your website. There are two ways you can approach this:
1) Do it Yourself (DIY) from scratch
2) Use Site Build It! (SBI!)
What makes AdSense AdSense?
That question is very important to understand why AdSense will undoubtedly take damage in the financial crisis. AdSense is the leader in CPC advertising because they have a large pool of advertisers which allows them to show relevant Ads on the publishers’ websites. Because of the fact that they can show extremely related ads both the advertisers and publishers earn money. The advertisers have a higher ROI (return of investment) because they get a lot more conversions per click compared to other advertising programs. The consequence is that the advertisers are willing to pay more for every valid click they get and as a result the publishers earn more as well. Relevancy is the key of AdSense’s success it’s what makes AdSense different from other CPC networks. (Actually it’s no more a real CPC network it’s a CPA network. It’s an affiliate program because the ROI sets the price of the click.) If you generate less sales then your CPC will be adjusted by AdSense. A lot of sales can only be achieved by relevant advertisements.
http://www.google.com.eg/intl/ar/ads/Google AdSense joins Twitter
They only have 6 tweets so far, but hopefully they will become more active. I think the most valuable thing the AdSense twitter account could do is alert publishers when there are any issues - whether it is when stats are delayed or when access into the control panel is suffering from an unscheduled downtime. Right now, I am doing that for the many publishers who follow me ;)
They only have 105 followers so far, so if you are on Twitter, go and follow @adsense… and follow me @jenstar too :) @adsense only follows a couple of the official Google Twitter accounts though, so don’t be surprised if they aren’t following you back. They do request @replies though, but I wonder how long it will be before their @replies are saturated with “I got my account suspended and I didn’t do anything wrong!” type of tweets!
Payments due AdSense publishers from account hold bug delayed until March
However, please keep in mind that the payment hold issue that was occurring earlier was fixed after the 2/15 Feb payment cycle deadline. As a result, if you believe you were under this issue, you should be paid in the next cycle at the end of March.
Yes, so now Google’s bug means you have to wait until the end of March for those payments. Still no word on how many publishers are affected or if perhaps some of them made the February 15th cut off so they will get their payments at the end of February as the original post implied, but the new post by AdSensePro Jen seems to say that all affected publishers didn’t have their account’s fixed until after the payment cut off deadline.
If you were affected, you should be able to login to your AdSense account and check your payment history to see when the bug was fixed for your account, and if it looks like your payment from your December earnings made the end of February payment or not.
Google AdSense drops AdSense for video
The program was good for publishers using it, and I know I have heard from publishers who didn’t even know it existed. But there were restrictions on the usage, which definitely contributed to the fact it wasn’t widely adopted.
The program is ending at the end of April, so publishers should remove the units before then. However, if you decide to keep them up, they will change to the standard YouTube embedded players, which will not earn any revenue. They do state that earnings will continue until the end of April, so you don’t need to worry that you will lose income prior to it ending.
Google AdSense drops AdSense for video
The program was good for publishers using it, and I know I have heard from publishers who didn’t even know it existed. But there were restrictions on the usage, which definitely contributed to the fact it wasn’t widely adopted.
The program is ending at the end of April, so publishers should remove the units before then. However, if you decide to keep them up, they will change to the standard YouTube embedded players, which will not earn any revenue. They do state that earnings will continue until the end of April, so you don’t need to worry that you will lose income prior to it ending.
How AdSense works
The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.
Advertisers buy search keywords. A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.How to Join AdSense
- Your website must be your own top-level domain (www.domain.com and not domain.com/mysite). That means you can't just sign up with a free blogger or free web hosting account and get approved for AdSense.
- Your domain name must have been registered and active for at least 6 months before you apply
- The registration information that you provide during the AdSense registration must match your domain name registration information
- Your website must contain a substantial amount of original content
Once you meet the above criteria, go to http://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.
If Your Site Is Rejected by Google...
If you receive that email from Google stating that your site has not been accepted, the first thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.
They have to make sure the websites that display these ads are up to par or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website.
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:
1) Is your site an "About Me" page?
Google does not usually accept these kinds of personal sites because most of them do not have a specific topic or theme. They are usually just random facts about the website owner or their hobbies, pictures, etc.
It would be difficult for Google's technology to display targeted ads on these kinds of pages because the topics vary from subject to subject.
They are looking for "themed" sites that contain a generous amount of information on a specific topic. It could be anything from sewing tips to sports. Just make sure there is an obvious theme with adequate information.
2) Is your site organized?
Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.
3) How many pages are on your site?
Even though Google doesn't specify a page number requirement, many believe they are looking for web sites with a certain amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 15 pages.
4) Is your content solid?
Don't just submit a website with a bunch of links to other sites. Be sure you have a themed/niche site with enough original content of your own.
5) Is your site an exact carbon copy of someone else's?
Some believe Google can find out if your site is original or not. Don't risk it and steal from someone else. It will come back to haunt you.
If you're stuck, write a few articles of your own and then go to sites like www.articlecity.com and sprinkle a few of their articles around your site to beef it up.
6) Be sure to read their program policy and procedures carefully and make sure your site hasn't violated any of the terms.
"How Much Can I Earn With AdSense?"
Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.Make Money With Google AdSense
Anyone who owns or is thinking about creating a website would be crazy to ignore this.
I am happy to say that making money with your site, no matter the topic, has become easier than it's ever been before - and it's 100% legitimate.
If AdSense had been available in 2000, I would have NEVER shut down my soap opera fan site that received 200 hits per day. I would have been able to earn money from that traffic and probably turned a small profit.
Google Analytics Integrates with AdSense
One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.
Today (years later) AdSense have announced what we’ve all been suspecting would happen for ages - they’re integrating AdSense with Google Analytics stats.
It isn’t available to all publishers yet (they’re rolling it out gradually) but if it is you’ll see an invitation in your AdSense admin area. Here’s how AdSense describe it:
“you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.”
Being able to know which specific pages on your blog are earning a lot (or not much) and which sites traffic earns you the most is going to open our eyes as publishers to many possibilities and hopefully more profitable blogging.
Here’s a video from AdSense that hopefully sheds some more light on this new feature for those of us not yet able to access it.
Google Analytics Integrates with AdSense
One of the earliest requests that I remember seeing AdSense publishers making of Google in forums is for better analytics and stats on their AdSense earnings.
Today (years later) AdSense have announced what we’ve all been suspecting would happen for ages - they’re integrating AdSense with Google Analytics stats.
It isn’t available to all publishers yet (they’re rolling it out gradually) but if it is you’ll see an invitation in your AdSense admin area. Here’s how AdSense describe it:
“you’ll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.”
Being able to know which specific pages on your blog are earning a lot (or not much) and which sites traffic earns you the most is going to open our eyes as publishers to many possibilities and hopefully more profitable blogging.
Here’s a video from AdSense that hopefully sheds some more light on this new feature for those of us not yet able to access it.
Google Analytics for Adobe Flash
Another more advanced option for tracking Flash is to take advantage of Google Analytics' partnership with Adobe Systems, Inc. in an open source initiative for tracking Adobe Flash. The Google Analytics for Adobe Flash component simplifies tracking your Flash content and better handles DOM access. It is useful for a number of common tracking purposes in Flash, such as:
- an embedded Flash widget on an HTML page
- a standalone Flex application or Flash-only site hosted on an HTML page
- a distributed Flex/Flash game or program where the developer has no control over where the widget will be placed.
The software for Google Analytics for Adobe Flash is developed under an open source initiative with Adobe Systems, Inc. If you are a developer interested in contributing to the project, visit the project home page at http://code.google.com/p/gaforflash/.
Google Analytics
Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.
You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc. For more, check this story on AdSense and Analytics integration.
The screenshots were inadvertently published on TheGoogleCache.com and were cached by different newsreaders. Here are more screenshots from the same source that give exciting hints about what’s coming next.
Signing Up for AdSense
To become an affiliated member of AdSense you first will be required to fill out an application. You will be asked if you will be setting a business or personal account, and what country you reside in. This will help determine what types of ads will be most appropriate for your website. The second category of application questions addresses the URL location of your website and the language your site is in. You then select what Google products that you are interested in. You can select AdSense for content, AdSense for search, or both. Next you enter your personal information including contact information, and payee information. Finally you will be required to set up your password and access name. This is similar to setting up most other online services. Use an email address that is stable and that you will have for a long time, and select a password that you will remember. After entering this information and submitting your application, it will be reviewed.
Once your application is approved you will receive a block of HTML code that you will need to program into your website so that AdSense will be able to run and be able to be tracked on your website.